Assistable.ai is the #1 GoHighLevel app for agencies. PhoneFlow is a standalone AI receptionist for businesses. Here's when each makes sense.
Assistable.ai has earned its position as the #1 most-installed app in the GoHighLevel Marketplace with 7.5M+ AI-powered voice calls and 250K+ downloads. Awarded "Best AI Voice Automation Platform for Agencies in the USA, 2025," it's purpose-built for agencies working within the GoHighLevel ecosystem.
Assistable pioneered the hybrid AI agent - combining voice, chat, and text messaging in a single assistant. It's a no-code solution designed for agencies to deploy across multiple clients, seamlessly integrating with GoHighLevel's tools for real estate, healthcare, legal, and home services industries.
PhoneFlow is a standalone AI receptionist built for businesses who need phone answering without platform dependencies. No GoHighLevel subscription required. No agency intermediary. Direct business use with 90-second setup and transparent per-minute pricing.
| Capability | Assistable.ai | PhoneFlow |
|---|---|---|
| Platform Type | GoHighLevel app#1 in GHL Marketplace | Standalone solutionNo platform dependency |
| Target User | Agencies/GHL users250K+ downloads | Direct business ownersAny business, any platform |
| Platform Dependency | Requires GoHighLevelGHL subscription needed | NoneWorks independently |
| Setup | No-code within GHLGHL ecosystem setup | 90-second AI setupUpload docs, done |
| Primary Use | Hybrid voice/chatMulti-channel agent | AI receptionistPhone-focused |
| Multi-Channel | Voice, text, chatAll channels unified | Phone-focusedExtensions, transfers, directory |
| Pricing | Contact for pricingNot publicly available | Transparent per-minute$0.25/min all-inclusive |
| Integration Approach | GoHighLevel ecosystemGHL-native integrations | Native business toolsCalendars, CRMs, Zapier |
| Use Case | Agency white-labelBuilding for clients | Business operationsDirect business use |
| Award/Recognition | Best for Agencies 2025USA industry award | Business-focusedDirect implementation |
| Call Volume | 7.5M+ callsProven at scale | Growing rapidlyEnterprise-ready infrastructure |
Assistable.ai is the right choice when:
A standalone solution is the right choice when:
Assistable.ai is purpose-built for agencies in the GoHighLevel ecosystem. If you're already using GHL and building for clients, it's a natural fit. The #1 ranking in the GHL Marketplace and 7.5M+ calls prove it works at scale for that audience.
But if you're not using GoHighLevel - or if you're a business owner who needs phone answering without agency intermediaries - the platform dependency becomes a limitation rather than a feature.
PhoneFlow is built for businesses who need a working AI receptionist without platform dependencies or agency intermediaries. Standalone. Phone-focused. Transparent pricing. No GoHighLevel subscription required.
The pricing models reflect the different target markets:
For agencies deploying across multiple clients within GoHighLevel, Assistable's pricing model may make sense. For direct business use, PhoneFlow's transparent per-minute model is simpler and more predictable.
The fundamental difference comes down to platform strategy:
Assistable.ai is deeply integrated into GoHighLevel. This is its strength for agencies already committed to the GHL ecosystem. The hybrid voice/chat/text agent leverages GHL's contact management, workflows, and client infrastructure. If you're building agency offerings on GoHighLevel, this integration is valuable.
PhoneFlow is platform-independent by design. No GoHighLevel account needed. No agency required. Integrates directly with Google Calendar, Outlook, popular CRMs, and Zapier for custom workflows. For businesses not using GoHighLevel, this means no unnecessary platform subscriptions.
Neither approach is inherently better - they serve different needs. The question is whether GoHighLevel integration is a feature or a requirement for your use case.
If you're in the GoHighLevel ecosystem or evaluating platform alternatives, here's how PhoneFlow compares.
Pricing information as of December 2025. Features, pricing, and availability are subject to change. Please verify current rates directly with each provider.
This comparison is based on publicly available information as of December 2025. Features, pricing, and availability are subject to change. All pricing shown is approximate and should be verified directly with each provider. Technical specifications are based on vendor documentation and may vary in practice. We recommend conducting your own evaluation before making a purchase decision.
See PhoneFlow handling calls in a quick demo. Decide if a standalone solution makes sense for your business.
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