Platform Feature

Visual Call Routing Builder

Design call flows with our drag-and-drop canvas interface. Build conditional logic, department routing, and AI actions without writing code.

Call Routing Without the Complexity

Traditional phone system routing is either too simple (press 1 for sales, press 2 for support) or requires expensive consultants to configure. PhoneFlow gives you enterprise-level routing in a visual interface anyone can understand.

Our canvas-based workflow builder lets you see your entire call flow at a glance. Drag nodes, connect paths, set conditions. Test changes instantly. No technical background required.

PhoneFlow Visual Workflow Builder

The PhoneFlow visual workflow canvas showing a complete call routing flow

What You Can Build

🎯

Conditional Routing

Route calls based on time of day, caller ID, what they say, or data from your CRM. "If emergency, route to on-call. Otherwise, take message."

🏢

Department Routing

Send callers to the right team based on their needs. Sales inquiries to sales, support requests to support, billing questions to billing.

📅

Scheduling Actions

Connect to calendar booking at the right moment. "Would you like to schedule an appointment? I can check our availability right now."

📱

Text Actions

Send in-call texts with links, forms, or follow-up information. Collect addresses and emails via text during the call.

🔄

Transfer Logic

Warm transfers with context, cold transfers, or transfer-to-voicemail based on availability. Set escalation paths when primary contacts don't answer.

📝

Data Collection

Capture information at specific points in the call. Intake forms, lead qualification, appointment prep - structured data from natural conversation.

Example: Contractor Call Flow

Here's how a contractor might set up their call routing:

  • Greeting: AI answers with company name and friendly greeting
  • Emergency check: "Is this an emergency?" If yes, route immediately to on-call
  • Intent identification: New job request vs. existing job question vs. billing
  • New job path: Collect job details, offer to schedule estimate
  • Existing job path: Look up by address or customer name, provide status
  • Billing path: Transfer to office during hours, take message after hours

All of this is visual. Drag the "Emergency" node, connect it to "Transfer to On-Call." Set the condition: "caller says emergency, leak, flooding, or urgent."

Built-In Intelligence

Unlike traditional IVR trees, PhoneFlow's routing is AI-powered:

  • Natural language understanding: Callers speak naturally, not "Press 1"
  • Context awareness: AI remembers earlier parts of the conversation
  • Flexible matching: "I have a leak" and "Water is everywhere" both trigger emergency routing
  • Fallback handling: When intent is unclear, AI asks clarifying questions

For Technical and Non-Technical Users

The visual builder works for everyone:

  • Business owners: See and understand your call flow. Make simple changes yourself.
  • Managers: Adjust routing without waiting for IT. Test changes before going live.
  • Power users: Access advanced conditions, custom integrations, and webhook actions.

For those who prefer not to touch it at all, our managed service team builds and maintains flows for you.

See the Workflow Builder in Action

Book a demo to see how we'd design call routing for your specific business.

Book Your Assessment